News publishers need distribution partners to survive online. But the news ecosystem is conflicted about what makes a fair relationship between platforms and publishers. How much traffic are publishers getting? How much are they losing? Which publishers in which countries are doing well, and what are the trend lines? What is the ideal state for the market - what does success look like? In this panel we will look at the numbers using new research conducted by Kaleida and explore where the news ecosystem is headed today.
1) How big is the total referral traffic market for news? By country? By type of content?
2) Where are readers seeing headlines? What drives people to go deeper?
3) What is the value of a click from distribution sources? Are publishers getting value? How much?
4) What would help news organisations the most? If we could start over afresh what would publishers want?