Digital transformation is driving huge changes in our industry, including newsrooms themselves. A decade ago, it would have been surprising to find developers, digital designers, audience specialists and coders in the newsroom. Today, it’s almost commonplace. More recently, some newsrooms are even taking on roles that in years past would fall into marketing or sales. Things are changing, and fast. In this panel, we will explore this phenomenon discuss some of the trends and some of the challenges people entering these bridge roles face. We also will discuss opportunities: roles that should exist, and why.