Storyfacting: from brand journalism to company storytelling

2018-04-13 15:15:00 2018-04-13 16:30:00 Europe/Rome Storyfacting: from brand journalism to company storytelling #ijf18 “Storyfacting: dal brand journalism allo storytelling per le aziende” è il tema del secondo panel - venerdì 13 aprile Sala Raffaello, ore 15:15 - moderato da Daniele Chieffi (responsabile digital communication & project development Agi) con il keynote d’eccezione Joe Lazauskas, responsabile della Content Strategy di Contently, che spiegherà come ridurre le distanze tra storytelling e giornalismo. Saranno presenti inoltre, Carlotta Ventura (direttore Centrale Brand Strategy e Comunicazione di Ferrovie dello Stato Italiane), Mafe De Baggis (digital media strategist) e Luca De Biase (giornalista). A cura di Eni. Hotel Brufani - Sala Raffaello - Perugia

panel discussions | with simultaneous translation in English and Italian

  • 15:15 - 16:30   friday 13/04/2018

Hotel Brufani - Sala Raffaello

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Daniele Chieffi
digital comms & project development Agi
Mafe De Baggis
journalist and author
Joe Lazauskas
director content strategy Contently
Carlotta Ventura
CCO Ferrovie dello Stato Italiane

Storyfacting: from brand journalism to company storytelling is the theme of the second Eni panel at the festival, moderated by Daniele Chieffi (head of digital communication & project development Agi) with the keynote Joe Lazauskas, head of Content Strategy at Contently, who will explain how to reduce the distances between storytelling and journalism. Also present will be Carlotta Ventura (Director of Brand Strategy and Communication of Ferrovie dello Stato Italiane), Mafe De Baggis (digital media strategist) and Luca De Biase (journalist).

Organised and sponsored by Eni.











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