Video, 360, AR, VR, Podcasts, Blockchain, Instant Articles, Newsletters, Snow Fall, Native Ads. Can we escape the innovation binge/purge cycle?
It seems like there's always something new promising to "save" the industry. Yesterday's bright shiny seems to become tomorrow's old news at a faster pace than ever. But is this actually the right way to be thinking about innovation? What can we learn from adjacent industries, for example, about testing and learning in ways that help the news business move forward?