Increasingly young, interactive and multimedia: today Formula 1 can count on a fresh and dynamic commentary. And the TV audience appreciates it: the young are the real new fans of this constantly developing sport. How do you get this result? How are new ideas implemented to make fans more and more involved? Federica Masolin and Davide Valsecchi will talk about their tour of the world between live broadcasts, news, the web and social media. Moderated by Fulvio Giuliani.

Organised by Sky Sport Italy.