More news organisations are producing engaged journalism, where readers can be involved in the editorial process at different levels, than ever before. Media leaders have started to acknowledge that building a healthy community is of great importance to the future sustainability of news organisations and that engagement initiatives can impact a media outlet’s business strategy as well as its editorial output.
As traditional business models no longer deliver the security journalism needs to thrive, organisations are diversifying revenue streams. But could being majority-funded through reader revenue be the key to an editorially independent and more sustainable future for media organisations?
This session takes a look at three organisations that consider reader revenue the key to their success and explores how the strategies were put into place and why listening to readers can be central to editorial and commercial sustainability.