Recent years have been marked by growing antipathy toward journalists, particularly when they challenge respected figures or in times of national crisis. Journalists are associated with increasingly visible corruption or crime, rather than simply shedding a light on existing problems. This makes it more difficult for their stories to produce the desired impact.

In order to reverse this trend, a group of speakers has been testing various approaches (including open days, campaigns, local festivals, and others) to build relationships and trust with their audiences, and send a positive message in support for journalists. The session is intended to present the learnings from these activities and explore the outstanding challenges to be addressed.