This hands on workshop provides an overview of the tools and techniques used to investigate a website, and to determine how it makes money from digital ads.
Participants learn the basics of whois searches, content analysis, and connecting websites together via ad or analytics IDs, among other approaches. The ads analysis portion shows participants how to identify ads on a website, trace their origins, and uncover a publisher’s monetization partners.
Drawn from material in the Verification Handbook For Disinformation And Media Manipulation, the workshop is open to all levels and can be applied to a wide variety of reporting and research. Bring your laptop!
Organised in association with MisinfoCon.