Creating a podcast audience in the Global South is considered one to be one of the holy grails of podcasting right now. This session will hear from people who are already doing it and ask what the challenges are, why it's important and how they did it. In the Arab world, podcasts allow people to talk about taboo topics and become parts of a larger storytelling community. Many of the Global South countries have very rich oral storytelling cultures, which are now moving into podcasts. Together with the guests, we'll look at how podcasts are developing across the African continent, the Arab world and Latin America. These are some of the fastest growing podcast audiences worldwide.