Ashley Alvarado

VP community engagement & strategic initiatives KPCC

Ashley Alvarado is vice president of community engagement and strategic initiatives at Southern California Public Radio (KPCC + LAist). She develops strategies and opportunities to engage new and existing audiences across platforms. Ashley is focused on engagement and source development to diversify sourcing, enrich programming, and grow audience. Among her efforts is the community-centered live storytelling series Unheard LA; chairing the organization’s diversity, equity, and inclusion task force; leading human-centered design; and Feeding the Conversation, an ongoing series of engagement-sourcing gatherings that bring together members of the community with journalists. She is board president of Journalism That Matters, on the advisory committee of Gather, on the national advisory board of Poynter, a senior fellow for the Center for Health Journalism, and a Table Stakes coach. In 2019, SCPR won the inaugural Gather Award for engaged journalism portfolio at the Online Journalism Awards. SCPR won the award again in 2020.

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Events in past editions