Grzegorz Piechota

researcher-In-residence INMA

As Researcher-In-Residence at INMA and an ex-fellow at Harvard and Oxford universities, Grzegorz "Greg" Piechota studies technology-enabled disruption patterns across industries, with a focus on business model innovation in news media.

Piechota is a former media executive with 20+ years of industry experience. He began his career at Poland's Gazeta Wyborcza in 1996 as a reporter in one of the smallest local offices rising to a news editor and a vice-president of Agora Foundation. His research work at HBS focused on digital business model innovations. His project at Oxford's Reuters Institute for the Study of Journalism examined the impact of digital platforms on paid content models of news organisations. His new book, Unlocking the Customer Value Chain, that he wrote together with prof. Thales Teixeira of Harvard Business School was released in 2019 by Currency, a brand of Penguin Random House.

He serves on a number of media, software and e-commerce companies' boards, including The Bureau of Investigative Journalism in London, Deep.BI in San Francisco and RIA Marketplaces in Tallin. Piechota graduated in law and lives in Oxford, England.

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