A backstage look at how Vogue International coordinates social coverage of key events like Fashion Month across 11 markets and multiple languages. Vogue International's Head of Social, Hannah Ray, w...
Hannah Ray
Hannah Ray is Head of Social Strategy and Storytelling at Vogue International.
She is a social producer and visual storyteller. A journalist by training, she specialises in creating and producing short-form online story experiences. Her passion is finding new ways of telling stories to connect people.
Before Vogue International, Hannah worked on Instagram’s flagship editorial team for three years, pioneering approaches to storytelling through words and pictures for huge global audiences. She was the first international hire for the company, growing the Instagram community in Europe, and later became a lead producer on the team. Her work included launching six in-language company accounts, hiring an international community team, penning posts for the main Instagram account, leading production for Instagram’s in-app editorial, curating video channels and creating strategy for new storytelling experiences. Hannah helped launch Instagram Stories globally, and creatively produced Stories for @instagram, @instagramde, @instagramfr, @instagrames, @instagramrussia @instagramjapan and @instagrambrasil. Before Instagram, Hannah worked at the Guardian in the newsroom, experimenting with new media to engage audiences.
