The 2024 festival panel and article outlining seven ways to combat news avoidance struck a chord with industry practitioners. In this follow-up, we propose to showcase approaches that are demonstrably...
Inanna Lallerstedt
Inanna Lallerstedt is a Senior Product Manager at Svenska Dagbladet (SvD), one of Sweden’s leading premium subscription newspapers. She works at the intersection of product and editorial, focusing on enhancing the digital experience for readers. In 2024, she played a key role in developing SvD Kompakt, which went on to win INMA’s Global Media Award for Best New Product.
Her passion for product development began when she co-founded a startup in the IoT industry. Since then, she has worked across different parts of Schibsted—centrally, at Aftonbladet, and now at SvD. She is particularly interested in how product and editorial teams can collaborate more effectively to build sustainable and successful media businesses. With a strong user-centric approach, she is dedicated to creating products that drive both engagement and long-term growth.
