Jennifer Robillard

director news audience initiatives McClatchy

Jennifer Robillard is Director of News Audience Initiatives for McClatchy, a news organization of 30 sites that includes The Miami Herald, The Kansas City Star and The Sacramento Bee. She has worked in newsrooms both big and small since 2005, running audience and reporting teams with a focus on connecting with readers in new ways. At McClatchy, she is a leader in audience engagement strategies and AI as a tool for journalists, and oversees the company’s audience, service journalism, newsletter and multimedia strategies.

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Events IJF 2024