So you've joined the Trust Project. Now the real work begins. How to marshall newsroom resources to optimize for trust. Is all this new work worth it? What can news organizations learn about working t...
Sally Lehrman
Sally Lehrman founded and directs the Trust Project, an international consortium of news outlets implementing a transparency standard for journalism to help the public -- and news distribution platforms -- identify quality news out of the hubbub online. Lehrman was named one of MediaShift's Top 20 Digital Innovators in 2018 for this work. An award-winning reporter on medicine and science policy with an emphasis on coverage of social diversity, her honors also include a Peabody Award, duPont-Columbia and the John S. Knight Fellowship at Stanford University, among others. Lehrman’s byline credits include Scientific American, Nature, Health, The Boston Globe, The New York Times, Salon.com, and The DNA Files, distributed by NPR.
Her book, News in a New America, argues for an inclusive U.S. news media. Her co-edited volume, Reporting Inequality, was published by Routledge in March 2019.
She is Science and Justice Professor at the UC-Santa Cruz Center for Science and Justice. Senior editors from nearly 75 news organizations connected user wants and needs to journalism values in creating the Trust Indicators and dozens of sites are now implementing them.
We definitely need to upgrade the supply of journalism. But we equally need to upgrade *us* -- the "consumers" of media and other information, by also focusing on the demand side of the equation. Jour...
