Sally Lehrman, senior director of the journalism ethics program at the Markkula Center for Applied Ethics at Santa Clara University in California, leads its signature Trust Project, a complex international collaboration that she began building in 2015 to strengthen public confidence in the news through accountability and transparency. The consortium, which involves about 75 news organizations, has created a set of digital standards called Trust Indicators to help identify and surface high quality reporting from reliable news sites. Major news distribution platforms including Google, Facebook and Bing are external partners to the effort and piloting ideas about how to best to use the Trust Indicators in search results, news feeds and display on user screens.
Lehrman is an award-winning reporter on medicine, biotechnology and science policy. Her honors include a 2002 Peabody Award, Peabody/Robert Wood Johnson Award for Excellence in Health and Medical Programming, and Columbia/Du Pont Silver Baton (The DNA Files); the SPJ Wells Key (the Society of Professional Journalists' highest honor); various other reporting and writing awards; and the John S. Knight Fellowship at Stanford University. Byline credits include Scientific American, Nature, Health, TheAtlantic.com, Natural Medicine, The Boston Globe, The New York Times, Salon.com, and The DNA Files, distributed by NPR.
She is author of News in a New America, a fresh take on developing an inclusive U.S. news media, and chapters for textbooks on covering the sciences. Currently she is co-editing Reporting Inequality: Tools and methods for covering race and ethnicity, with Venise Wagner of San Francisco State University, and working on Skin Deep: The Search for Race in Our Genes, about the quest to address health disparities, for Oxford University Press.