Sam Jeffers

co-founder Who Targets Me?

Sam Jeffers is the co-founder of Who Targets Me? an initiative to help voters understand how political campaigns are chasing their vote using Facebook advertising. The project ran during the 2017 UK General Election Campaign, garnering coverage by the BBC, all major national newspapers and international media including the New York Times and Vice. Since then, the project has run in 10 more countries, and will operate in all of the key elections worldwide in 2019.

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Events in past editions