Business Observatories as a research and business tool, but above all as a resource to draw on for the production of business content. In relation to this concept, the Unipol Group represents a point ...
Giampaolo Colletti
Giampaolo Colletti is a journalist and business manager. He has worked in Vodafone, Technogym, RAI and is currently in Sanofi Italy. He writes for Sole24Ore, StartupItalia, Millionaire and Metro. He teaches Digital and Social Communication at the IULM University and at the Institute for Training for Journalism in Urbino. He has written and presented formats for Repubblica, Rai 3, Radio 24. He founded the Bocconi University's Enterprise Generated Content Observatory and the job-community Wwworkers.it. For the past six years, he has organized the Wwworkers Camp for network workers at the Italian Chamber of Deputies.
For Gruppo 24 Ore he has written TV fai-da-web (2010), Wwworkers. I nuovi lavoratori della rete (2011), Social TV (with Andrea Materia, 2012), Vendere con le community (2014), while with Carlo Alberto Maffè and Diego Ciulli he has written G-factor (Egea, 2018).
According to a study by Forrester Research, a one-minute video has the same communication effectiveness as about 1.8 million words. Cisco has estimated that by 2019 Internet will be inundated with a...
Telling stories to create emotion, sharing, gratitude, empathy, distributing content on different platforms, adapting it to the tool and the user. Telling stories to trigger a virtuous cycle with di...
The digital ecosystem linked to the distribution of video content is evolving rapidly, thanks to an increasingly pervasive use of social networks and a widespread dissemination of high-performance m...
Stories communicate, convey emotions, position brands and create new alliances. The new trend of digital communication is more and more connected to storytelling. For the media this means getting invo...
"The media should invest in the relationship business, and not only in the content business", says Jeff Jarvis. Some online media are building successful communities, enhanced and engaged through soci...
Watchdoggers are digitized videomakers armed with semi-professional cameras. They inform us about what happens next door, denounce what does not work, create a direct line between citizens and local...
Presentation of the results of the research project Netizen 2013, an analysis of Italian webTV and local digital media. Organised by Altratv.tv and Nova24
How to set up a social TV - in other words, how to create a financially sound project which captures a specific audience. Organised in association with Altratv.tv
The business of news needs to consider the change of social innovation which has occurred in the last twenty years. It needs to understand that if there was a time when it was possible to provide al...
TV has become multi-channel, multi-screen, multi-input. How has TV content changed to cater to this new multi-verse of tablet, smartphone and/or personal computer? Not forgetting the newly engaged/e...
New webtv: from log-in to check-in There’s just no stopping webtv. But webtv companies will need to evolve swiftly in order to survive: from intimations of immortality to declinations of interact...
