Non-sports news in a sports newspaper
The leading Italian sports daily La Gazzetta dello Sport is published every day with a pull-out section (printed on a different colour paper) entitled Altri Mondi on general non-sports news. This experiment began in 2007. Since then Altri Mondi has gradually consolidated its position to become an integral part of the newspaper. Reader surveys indicate that it is as widely-read as most of the sports news. Conclusions?
Organised in association with La Gazzetta dello Sport