According to Edelman's Trust Barometer, the world of business is "the last retaining wall" to stop the emergence of a post-truth and fake-news world. This is due to the fact that, according to the study, people place greater trust in news produced by companies than in news offered by the media. Companies know that lying is bad for business and that the digital era has transformed them into "news companies." Is news increasingly becoming corporate? What are the risks and prospects for readers and what are the responsibilities for companies and journalists?
Organised and sponsored by Eni.