Expanding global reach, going into non-English markets, tailoring content to the needs of diverse audiences around the world, working with cross-functional, distributed teams across several countries - this has been one of the most interesting trends in world’s media in the last few years. Some go into new markers for reach numbers, others for commercial profit. Some launch new teams, others invest in new partnerships.
What are the biggest challenges media companies face when they go abroad? What are the learnings? What mistakes would they avoid were they to start again?
If you represent a media brand, that is interested in broadening its horizons, then this session is for you.