Newsrooms globally are amending their editorial strategies to reflect their specific audience needs. At the time of writing, there are at least 15 models since the first one of its kind was introduced...
Dmitry Shishkin
Dmitry Shishkin is an expert in digital transformation in media, content strategy, and innovation in publishing. He’s been consulting media and tech companies on how to do content/product alignment, strategy and audience development better, since late 2020. He describes himself as a collector, evangelist and enforcer of user needs models in digital publishing.
Prior to that, he was Chief Content Officer at Culture Trip, a content-first travel tech startup. Before that, he worked for 21 years at BBC News in London where he was responsible for developing and implementing the BBC’s digital editorial strategy for 41 non-English foreign language news services. Dmitry’s main area of expertise is on the intersection between Editorial, Organisational, Strategy, Data and Product disciplines - how they all fit together for the benefit of users.
Events IJF 2023
How do you engage a global travel audience while producing high-quality content in a very competitive sector? How do you stay relevant and distinctive? What role individual travel bloggers play in the...
Expanding global reach, going into non-English markets, tailoring content to the needs of diverse audiences around the world, working with cross-functional, distributed teams across several countries ...
Large, global media companies are pursuing new audiences in a more localised way, tailoring offerings for different territories. How local should these global players go. Are these offerings disruptiv...
