One of the perhaps unanticipated consequences of the introduction of data in newsrooms is the insight it throws up in terms of what is failing to find an audience - and the opportunity cost this may represent. So, once organisations have mastered the huge challenges around introducing data insights into workflows and decision making, they are then confronted with an ever harder issue; what to do with content that isn’t performing as it should. The Guardian, The Financial Times, and CNN have all been addressing this extremely difficult issue and seeking to wrangle the volume of content they create to match audience needs and strategic priorities. This panel will provide an honest discussion on how this can work and how newsrooms react with three individuals who have been battling this issue.