Lucy Kueng
Lucy Kueng is an advisor, professor and expert on strategy, innovation and leadership who focuses on successful responses to the challenges of digitalization in the media. From 2016-17 she was Google Digital News Senior Visiting Research Fellow at the Reuters Institute, Oxford, and is currently Visiting Professor of Media Innovation at the University of Oslo and Non-Executive Board Member of the NZZ Media Group. She keynotes frequently at international conferences and is the author of numerous books and cases including Going Digital – A Roadmap for Organisational Transformation, Innovators in Digital News, Strategic Management in the Media (winner of the AEMJM Media Management Book Award), Inside the BBC and CNN – Managing Media Organizations, and When Innovation Fails to Disrupt, the Case of BBC News Online. Lucy Kueng is based in Zürich and Oxford.
Events IJF 2019
Product 101: demystifying product. Why it matters and how to do it right
"Legacy media need to put as much emphasis on transforming their organisations as they do transforming their content” – this is the premise underlying Lucy Kueng’s research report Going Digital....
Developing a strategy in large organisations is just the start. How do you drive change across thousands of people with different interests, skills and habits? Should you try to change the culture and...
