Growth is the core common challenge for the media industry. While Covid brought a welcome boost in audiences and subscriptions, it is clear that ‘what got us here won’t get us there’. Covid-era growth was driven by exceptional circumstances, and to grow from here we need to pull a different set of levers, and smartly. This panel explores those levers - from spurring organic growth in the core, through innovation in formats, products, and services, to acquisitions, and reflects on what organisational muscles are needed, from competencies to culture, to ensure growth happens.