Funnels. Pipelines. Ladders. Cycles. Once marketing jargon, these terms are now gaining traction within the journalism profession. It’s no secret why. Journalism is rapidly transitioning from ad-bas...
Ariel Zirulnick
Ariel Zirulnick leads the Membership in News Fund at the Membership Puzzle Project, which provides funding, coaching, and knowledge sharing to news organizations experimenting with membership around the world. She’s also one of the organizers of the Citizens Agenda initiative, which seeks to put people at the center of election coverage heading into the 2020 U.S. election.
She previously led Miami’s The New Tropic, the flagship publication of media platform WhereBy.Us, which seeks to help curious local connect to their city through storytelling and events. She was a foreign correspondent in Nairobi and the Middle East editor at The Christian Science Monitor.
