Small and local newsrooms are proving that product methodologies aren’t just for big organizations. In this panel, Ariel Zirulnick, Aron Pilhofer, and Aldana Vales will share their experiences as th...
Ariel Zirulnick
Ariel Zirulnick is an audience and product consultant who helps newsrooms do journalism with and for their communities and build systems and editorial products that make that work sustainable. She teaches and coaches with the News Product Alliance’s News Product Management Certificate program and is a member of LION Publishers' executive board. Ariel was previously the director of news experimentation at LAist, the fund director at the Membership Puzzle Project, and the director of Miami's The New Tropic. She’s an alumna of the CUNY Executive Program in News Innovation and Leadership.
Events IJF 2025
In today’s increasingly polarized political environment, journalists covering elections struggle to build trust and create a public forum for informed discussion of issues. And even as journalism sh...
Funnels. Pipelines. Ladders. Cycles. Once marketing jargon, these terms are now gaining traction within the journalism profession. It’s no secret why. Journalism is rapidly transitioning from ad-bas...
