Funnels. Pipelines. Ladders. Cycles. Once marketing jargon, these terms are now gaining traction within the journalism profession. It’s no secret why. Journalism is rapidly transitioning from ad-bas...
Ariel Zirulnick
Ariel Zirulnick is the fund director at the Membership Puzzle Project, a public research effort at New York University to catalyze new ways of thinking about how to optimize all parts of a media organization for trust. She leads the Membership in News Fund, which supports exceptional experiments in membership in news organizations around the world.
Prior to that, she was the director of The New Tropic, a local media startup in Miami that seeks to help curious locals understand, connect to, and explore their city through storytelling and events. She was also a freelance journalist based in Nairobi, Kenya, writing for publications like The Christian Science Monitor, Quartz, the Guardian, Foreign Policy, and the Washington Post, and the Middle East editor at The Christian Science Monitor.
