Funnels. Pipelines. Ladders. Cycles. Once marketing jargon, these terms are now gaining traction within the journalism profession. It’s no secret why. Journalism is rapidly transitioning from ad-bas...
Mary Walter-Brown
Mary Walter-Brown is the founder and CEO of the News Revenue Hub, a mission-driven media firm that helps news organizations successfully develop and manage membership programs. Formerly the publisher and COO at Voice of San Diego, Mary is a trailblazer in the nonprofit news sector leading the charge for news outlets to build diverse and sustainable revenue through audience engagement and relationship building. Working with dozens of news organizations around the United States, including The Intercept, The Center for Public Integrity and Politifact, the News Revenue Hub provides a collaborative environment where digital news innovators can experiment, solve problems and trade best practices. Mary is a 2016 graduate of the Punch Sulzberger executive leadership fellowship at Columbia University. She lives in San Diego with her husband and two children.
Membership that matters: it’s not just about money, it’s about trust, transparency and learning
The Membership Puzzle Project defines membership as a model that invites audiences to give their time, money, connections, professional expertise, distribution to their networks, and/or ideas to suppo...
As monetization strategies shift from advertising (where Google and Facebook take the lion’s share) to reader revenue, there is an important distinction lost on many publishers: subscriptions vs. me...
