Laura Hertzfeld

storytelling innovation executive

Laura Hertzfeld is an Emmy-winning producer, writer, and editor with over a decade of experience helping news organizations develop online content, engagement and distribution strategies. She was until recently director of the XR Partner Program at Yahoo Ryot Lab.

Laura was a 2018-2019 John S. Knight Journalism Fellow at Stanford University where she researched the intersection of art, immersive storytelling, and journalism. She previously led Journalism 360, an immersive storytelling initiative from Google News Lab, Knight Foundation, and ONA. She has held leadership roles at Entertainment Weekly, Ora TV, and and was an editor on the original Yahoo News team.

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