Paywalls are the antithesis of social media. In a medium where free news feeds are the expectation, we have to encourage audiences who stumble upon our content to go the extra mile - to input informat...
Lucy Rohr
Lucy Rohr helped set up and now runs The Economist's award-winning Snapchat channel. Prior to this she worked as the deputy editor of the publication's multimedia department. Lucy has been at The Economist for 11 years and is currently based in New York.
For more information on the use of Snapchat by The Economist, see the 21 March 2018 journalism.co.uk article entitled How The Economist engages young audiences on Snapchat Discover.
Journalism is crumbling, mainly because people around the world seem reluctant to pay for facts, while they are spending ever more for emotions: from Spotify to Netflix. For journalism, this is the be...
