Richard Addy

co-founder and director AKAS

Richard Addy is co-founder and director of the international audience strategy consultancy AKAS (Addy Kassova Audience Strategy Ltd), which he set up with Luba Kassova to help purpose-led organisations in the UK and globally.

Richard has over 25 years’ experience working as a strategist and Government economist, advising CEOs, C-suite executives, Government ministers, multilateral organisation executives, charity and foundation leaders, and anyone who cares about their audiences and stakeholders. He is an expert in creatively pulling together strategic frameworks, audience insights and communications approaches for greater audience and business impact.

Prior to setting up AKAS, Richard was the Chief Adviser on strategic and audience issues to the BBC’s Deputy Director General who headed up BBC News locally, nationally and internationally. He is a Trustee of Mind, the UK’s leading mental health charity. In addition, he sits on the Advisory Board of the University of Southern California’s Media Impacts Project. He has an MSc in Economics from Birkbeck College, University of London.

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