Journalists and communications professionals use the same tools and share the same skills; the ability to communicate on social networks, producing content, knowing how to manage the digital, having the ability to listen and interact. The unique role of the communications pro who is able to work on two fronts at once is establishing itself more and more. This may be a resource from the professional point of view and a job opportunity - it is also a potential short circuit between journalism and corporate communications. Where are the boundaries and what are the risks?
Organised in association with Nestlé Italy