Giampaolo Colletti
journalist and author
Giovanna Cosenza
University of Bologna
Gabriele Di Matteo
journalist and TV presenter
Tiziana Prezzo
Sky News Italy
Telling stories to create emotion, sharing, gratitude, empathy, distributing content on different platforms, adapting it to the tool and the user. Telling stories to trigger a virtuous cycle with different audiences - technically called "readers" - belonging to any segment. Storytelling can do a lot for an organization, whether editorial or linked to another area.