The collapse in the advertising model that powered news output for generations has been well documented. Answers to the question of how quality journalism is paid for are few and far between. But new players have arrived with sustainable, albeit usually much smaller, models for the production of content. Publications such as The Conversation, The Local Sweden, Politico, openDemocracy, and De Correspondent have found ways to finance quality journalism. But what do these models mean for the actual content? Direct funding from readers clearly builds a bond of trust, but what challenges does it bring? Could it reinforce "news bubbles"? Does branded content compromise the purity of journalism? But, crucially, are new funding models forcing new media journalists to work in exciting ways that throw off some of the constraints of previous eras?