The collapse in the advertising model that powered news output for generations has been well documented. Answers to the question of how quality journalism is paid for are few and far between. But new ...
Emma Lofgren
Emma Löfgren is the editor of The Local's Swedish edition, an English-language news site named Sweden's best online publication by the Swedish Magazine Publishers' Association in 2018.
The Local's nine country sites reach more than five million readers a month. It rolled out a successful Membership scheme in 2017 to develop a closer relationship with its audience.
Believing that daily news is the glue of society that breaks down barriers and brings us closer together, The Local is the news brand for modern pioneers who seek daily, independent reporting from around Europe. Its journalists capture the essence of life across the continent, from breaking news stories to the subtleties of local customs.
Emma started her journalism career in Scotland before moving back to her native Sweden in 2015. Prior to that she worked on the newsdesk of the Evening Express in Aberdeen and as editor of English-Gaelic community newspaper Am Pàipear in the Outer Hebrides.
