Publishers are embracing reader revenue models around the world as a way to depend less on advertising and diversify their revenue streams. This change requires building a more integrated organization and focusing on your most loyal customers and on the experiences they demand. What metrics should you focus on when shifting from advertising to subscriptions? What kind of genres and format should you produce? How can you buid a stronger relationship with your subscribers? How can you avoid churn? Senior executives from The Guardian, Zetland, The Correspondent and Daily Maverick will share their experiences at tackling these challenges. The panel will be moderated by Eduardo Suárez, who studied reader revenue models in Europe during his time as Journalist Fellow at the Reuters Institute in 2019.