In the 20th century media built authority by standing on top of a pedestal and talking down to its audience. Today media and journalists build authority by stepping down from that pedestal and being p...
Amanda Michel
Amanda Michel is Global Director of Contributions of The Guardian, a core part of the Guardian’s expanding reader revenue model. In 2018 the Guardian announced the support of more than one million readers around the globe and in 2019 that it had broken even. As Global Director, Amanda is responsible for the global contributions P&L and growth strategies. The Guardian’s reader-funded approach was awarded the WAN-IFRA European Digital Media Award for Best Paid Content Strategy.
By nature, Amanda tinkers and experiments. In her journalistic career she’s been responsible for driving innovation and designing new practices to take advantage of technological change. Her work has been profiled, including in The 20% Doctrine: How Tinkering, Goofing Off, and Breaking the Rules at Work Drive Success in Business. She’s a co-founder and organiser of SparkCamp.
