Trust boosters: driving innovation in public service media

In an age of information abundance and streaming platforms, some call the concept of public service media into question, but the public doesn’t seem to think so. Throughout the pandemic audiences have resorted to traditional publicly funded media in record numbers. Trust figures have risen almost everywhere and outcompeted commercial media. But what do public broadcasters do to secure their relevance and legitimacy particularly with younger generations? How do they manage innovation and overcome silos in mostly old-style, hierarchical organisations? And how do they state their case amidst political attacks?

In this panel we will present findings of the latest EBU News Report: What's Next: Public Service Journalism in an Age of Distraction, Opinion, and Information Abundance and discuss them with seasoned journalists from public broadcasting.