Andrea Scrosati is Executive Vice President Programming, Cinema, Entertainment, News & Partner Channels – Sky Italia.
42 years old, he joined Sky Italia in 2007 as Vice President Corporate & Market Communications. In 2010 the Skymovies offer and SkyUno channel were moved under his responsibility. In the following years his department grew to cover all the non sport programming of Sky Italia, this includes the relations with partner channels, the italia payperview and transactional services, Sky Italia scripted and unscripted original productions, the all news channel Skytg24, SkyArts, the tv-series channel SkyAtlantic. Scrosati oversees also the free to air channel Cielo and the new OTT service SkyOnline.
Previously to Sky Italia, after studying in Italy and in the US, Scrosati worked in the communications and marketing sector since 1991. After serving for three years as national spokesman for a Parliamentary group, he was marketing director of one of Italy's leading television and events production companies. In 1997, he established his own PR agency, which became in a few years the leading practice in the media sector and among the top 5 Italian firms for turnover and clients. He consulted for some of the leading Italian and international companies, for Italian political leaders, for Italian and foreign institutions and for dozens of celebrities in the Italian and worldwide show business.