Clare Cook

senior advisor International Media Support

Dr Clare Cook is business viability advisor at International Media Support, Copenhagen, and co-founder of the Media Innovation Studio, UK. For seven years she has analysed and worked on independent journalism business models in Europe and politically pressured environments.  She is author of several key reports such as Sustainable Business Models on the Net (COMET), Hyperlocal Revenues in the UK and Europe (Nesta), AI in Emerging Markets (IMS), Native Advertising Playbook (IMS) and Unlocking Journalism Resilience: Adapting a Digital Business Model to Promote Press Freedom (Wan-Ifra). She is an advocate for action research bridging theory and practice. As business mentor for the Engaged Journalism Accelerator, she developed a new methodology to map reader relationships with reader revenue models. She works on mapping methodologies with SembraMedia and Public Interest News Foundation to inform the changing landscapes and opportunities in the digital economy, and develops products such as Ping! and MediaBridge, which hopes to unlock new revenue streams for hyperlocal journalism sites in the UK.

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Events IJF 2022
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