Lara Ayoub

co-founder Sadaqa

Lara Ayoub is a digital media strategist, consultant and trainer with over 17 years’ experience in establishing and operating digital newsrooms. To date, she has launched and run the newsrooms of 3 TV stations and two print publications including Jordan’s first public service 24/7 news station AlMamlaka TV, Ro’ya TV and Alghad Newspaper. She is also as a certified video producer from the London School of Media, Film and TV.

Ayoub is community organizer and the co-founder of SADAQA, a not-for-profit organization working to create a family friendly work environment by advocating for the implementation of Article 72 of the Jordanian Labor law which calls for the provision of workplace daycares. She sits on the board of Save the Children- Jordan, WAN- IFRA Middle East, Leading Change Network (LCN) and a member of the Young Entrepreneur Association (YEA), Vital Voices, Eisenhower Fellowships and Business Professional Women Association (BPWA).

In 2013 she completed the Harvard Executive Leadership program in “Leading, Organizing and Action: Leading Change” which later became SADAQA’s methodology. She went on to becoming a Harvard Teaching Fellow in 2015 . She is the winner of the 2019 Goldman Sachs – Fortune Global Women Leaders Award. Today she continues to serve as a mentor and coach to young emerging leaders.

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Events IJF 2020