Business Observatories as a research and business tool, but above all as a resource to draw on for the production of business content. In relation to this concept, the Unipol Group represents a point ...
Fernando Vacarini
Fernando Vacarini began his career as a journalist. After assuming positions of responsibility in the press offices of Allianz and Generali, he led the media relations of Cariparma Credit Agricole. In his current role of Media Relations Manager of the Unipol Group, he is also dedicated to the development of digital communication with a view to corporate reputation through the management of institutional social channels and the creation of the Changes blog.
While discussion continues as to whether brand journalism is appropriate terminology, many large companies have already decided to invest resources and expertise in this specific area, in so doing tak...
