Mario Vasilescu is co-founder and CEO of Readefined.com, the audience engagement engine. He is on a mission with his team to bring integrity back to the internet by making it easier for publishers and audiences to focus on quality instead of quantity. A product of the world’s top university-based incubator, Readefined’s technology has been awarded prizes by IBM, the Facebook Journalism Project (Canada’s Digital News Innovation Challenge), and The Globe and Mail’s Lab351, while helping local and national publishers in North America and Europe unlock deeper engagement and new revenues. He is a robotics engineer turned designer, digital strategist, and now founder. Prior to Readefined, he led digital innovation projects and digital literacy campaigns for national organizations in Canada and France. He is based in Toronto.