Paola Zukar

Big Picture Management

Paola Zukar has been present on the rap scene since the 1990s. She began with independent projects such as "Aelle," a magazine specialized in hip-hop culture, and went on to a series of collaborations in the music industry, from MP3.com to major labels BMG Ricordi and Universal Music Italy.

In 2005, Big Picture Management was founded, which currently manages artists like Fabri Fibra, Marracash, Madame, and Clementino. In addition to her role as a manager, she collaborates with various record labels as an artistic consultant.

"Rap – Una storia italiana" is the first book she wrote, in which she recounts her personal experience leading her agency and the human and artistic journey that led her to turn her passion into a profession.

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Events IJF 2024

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